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Positioning concerns how you can situation an item inside the minds of people and advise what attributes differentiate it from your competitor's products and solutions. A company generally performs this by creating a perceptual map, which denotes equivalent products and solutions made in precisely the same field Based on how shoppers perceive their
Marketplace segmentation consists of having the total heterogeneous marketplace for an item and dividing it into many sub-markets or segments, Each and every of which tends to be homogeneous in all substantial elements.[twelve] The method is conducted for 2 key needs: greater allocation of a business's finite methods and to better serve the greater